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Company Overview

Retrac, Inc. dba Think Safe, Inc. was started in 2003 to enhance technology solutions for the emergency response & first aid industry. The Think Safe flagship patented product (Original Patent 8,647,123 B1) was brought to market under the First Voice and Rescue Mate brand names. The idea was conceived by a trauma flight nurse and the company is backed by licensed healthcare professionals with over 150 cumulative years of experience in lifesaving rescue team and training experience. Overall, Think Safe can be characterized as an “integrator” today, offering consultative selling and technology solutions that fit the current and evolving needs of our client base.

Think Safe owns the First Voice product line and brand name. Think Safe provides proprietary software & hardware and specialized services, including customized software development for our core client group. Think Safe specializes in structured software development programming solutions with emergency response, AED, safety, and first aid focus by offering innovative YET established and proven technology tools and software. Our software programming and development staff for our technology solutions is in-house staffed at Think Safe Headquarters in Cedar Rapids, Iowa.

Think Safe is a certified WBENC Women-Owned business. It is important to note that Think Safe was nominated for a 2014 Star award by Delta Airlines. Nominations were based upon being a Supplier Diversity client and Certified Small Business that delivered: cost reduction & savings, quality & reliability, innovation, on-time delivery, community involvement, and above average customer relationship. Think Safe has an established foundation with an award-winning history.

Company Description

Think Safe has created an operating infrastructure with proprietary content and intellectual property (IP) that focuses on developing strategic partners and various established distribution channels. Think Safe primarily sells our products, software or services through distributors or dealers. Think Safe does offer white label or private label offerings of our proprietary hardware, services and software solutions for our larger clients and dealers.

Think Safe, Inc. has innovated and serviced the First Aid & Automated External Defibrillator (AED) industry since inception. Think Safe is an established manufacturer and first aid integrator having won industry awards including a SAXCIES Best New Safety Product Award for its comprehensive First Voice Self-contained Emergency Treatment (SET) Responder Kit System and Emergency Instruction Device (EID). Think Safe is setting new standards in AED deployments, Program Management, and First Aid/CPR/AED training by integrating technology into these programs to improve both ongoing maintenance and user knowledge retention.

Think Safe provides its products and services solutions to organizations all across the United States and the world. Think Safe owns its own proprietary, patented First Voice and Rescue Mate product line divisions and continues to bring new technology to the industry on a consistent basis. Think Safe facilitates and oversees the management of AEDs and emergency response or first aid programs through our software, services and products. Think Safe has vast technical knowledge of the defibrillator marketplace due to the tens of thousands of existing relationships we have. Think Safe consults with clients on proper emergency response programs & AED programs to fit specific organizational needs. Think Safe employees and owners are technical experts in emergency readiness and First Aid, AEDs, and medical and environmental emergency response programs that help organizations be compliant with local, state and federal regulatory requirements that include important Local and State AED Owner civil liability immunity laws.

Think Safe complies with national and international CPR and First Aid Science guidelines and is American Heart/Red Cross equivalent and compliant. In addition, the equipment manufactured and developed by Think Safe complies with American Heart Association cognitive feedback recommendations. All equipment is compliant with OSHA guidelines and all training or services are compliant with OSHA or Joint Commission of Accredited Healthcare Organizations (JCAHO) or other state and industry regulatory bodies.